CAIRO, 23rd May 2024
Today OneOrder, the tech supply chain and logistics solution that has revolutionised the hotel, restaurant, and catering (HoReCa) industries in Egypt, announces that it has raised $16m equity and debt in a Series A round to expand into the GCC region, beginning with UAE. The round is led by previous investor Delivery Hero Ventures, with participation from Norrsken22, as well as Egypt-based Nclude and A15. This follows a $1m Pre-Seed and $3m Seed round in February and December 2022, respectively.
On the problem that OneOrder is tackling, Tamer Amer, CEO at OneOrder said, “Like many supply chains across Africa and the MENA region, HoReCa is extremely fragmented and relies on manual processes involving multiple stakeholders. This results in businesses having limited price-transparency, lack of access to quality stock-keeping units (SKUs), high wastage and storage costs, and limited financing to grow their businesses.”
Amer continues, “Currently, restaurants and hotels must work with hundreds of suppliers to maintain stock, receiving 10 to 20 deliveries each day which disrupts operations without eliminating shortages. Previous attempts to solve the problem have simply digitised the issue, which any ERP can do. Instead, OneOrder takes a comprehensive approach to streamlining the entire supply chain, acting as a one-stop-shop by storing all the ingredients that restaurants might need in our strategically located warehouses.”
Through its web-based platform and mobile application, One Order offers a personalised virtual warehouse for online ordering and delivery of more than 700 SKUs, comprehensive analytics and data to manage their operations and access to embedded financing to boost growth. OneOrder is transforming the food procurement process for customers and providing them with access to more SKUs with guaranteed quality at lower prices, as well as data and analytics for improved operations and financing for growth. They currently work with over 1370+ customers.
The technology does not just solve problems for the supply chain, but also streamlines associated financing and payments, and is integrated with ERP/POS systems. OneOrder has worked with the Commercial International Bank Egypt (CIB) to enable variable payments by direct debit – something which currently only banks and financial institutions can do in Egypt.
Tamer Amer, Founder and CEO of OneOrder says, “At OneOrder, we are steadfast in our belief that technology and human creativity form the bedrock of our success. Our philosophy focuses on empowering our customers with technology to automate mundane tasks, thereby enabling them to concentrate on areas that require human judgement. This approach has allowed us to operate with a significantly leaner team than traditional suppliers, demonstrating the effectiveness of our tech-enhanced strategies. We look forward to our expansion into the GCC region.”
Brendon Blacker, Managing Partner at Delivery Hero Ventures says, “We are honoured to lead OneOrder’s series A round and grow our investment as the company revolutionises the HORECA supply chain in the MENA region. This funding creates an exciting opportunity to expand the huge value that OneOrder enables for its customers across a wider geographic footprint and replicate the great success they have already achieved in Egypt.”
Natalie Kolbe, General Partner at Norrsken22 says, “We are pleased to back OneOrder as our funds first investment into Egypt, as we believe it has the potential to revolutionise the HORECA supply chains across Africa and beyond. The team is led by exceptionally experienced operators and we look forward to supporting them opening up multiple new markets and becoming the full stack HORECA technology solution.”
The company plans to expand into the Gulf Cooperation Council region (GCC – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates) in autumn 2024, build up financing solutions for customers including cards, and further develop the platform. Over the last six months, OneOrder has also implemented a one-of-a-kind AI assisted system which has revolutionised the app, saving 60% of customers time and money. The team is therefore recruiting heavily across AI.
About OneOrder
OneOrder is a technology enabled supplier and wholesale distributor catering to HORECA.
OneOrder offers the Food & Beverage (F&B) industry a reliable, timely supply of quality goods with embedded financing, at a consistent price and without the stress of managing various suppliers on a daily basis, all through a single user-friendly application. Headquartered in Egypt, OneOrder was co-founded by CEO Tamer Amer and CTO Karim Maurice.
Find out more about OneOrder at https://www.oneorder.net/
About Delivery Hero Ventures
Founded in January 2021, Delivery Hero Ventures is an independent venture capital firm backed by Delivery Hero, a leading global food delivery platform. Delivery Hero Ventures’ mission is to support the next generation of founders who are disrupting some of the most dynamic industries across the world. A key part of the fund’s value proposition is the ability to leverage Delivery Hero’s unique ecosystem to benefit founders and help them grow world-leading businesses.
For more information please visit: www.dhventures.vc
About Norrsken22
Norrsken22 is a tech growth equity fund partnering with ambitious entrepreneurs to scale disruptive businesses across Africa. The firm was founded on the belief that scalable entrepreneurship drives long-term and sustainable economic growth. The fund is managed by a pan-African investment team with previous experience backing Africa’s fastest growing tech unicorns. It is backed by 33 unicorn founders, contributing entrepreneurial skills and funding, and supported by an advisory council of business leaders from across the continent.
For more information about Norrsken22: https://www.norrsken22.com/